"News of the website's death has been greatly exaggerated, but we can no longer assume our customers will sit down at a single device to complete tasks. Reality is more complicated: a single experience might span a website, a mobile app, a smart speaker, and a car. The future is multi-modal... and multi-device. It's time for us to abandon our preoccupation with being "mobile first" or "voice first". We must embrace new frameworks for modeling human experience and a multidevice perspective. Only then can our products adapt to human needs in the moment, as opposed to forcing adaptations upon us"