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The Adweek Copywriting Handbook
The Adweek Copywriting Handbook

Author(s) Joseph Sugarman
Publisher John Wiley & Sons
Published 2012-06-19
ISBN 9781118428795
Page Count368
Language en
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.