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The Tipping Point

The Tipping Point

Author(s) Malcolm Gladwell
Publisher Little, Brown Book Group Limited
Published 2014-07
ISBN 9781408705575
Page Count288
Language en
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In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.